How we measure
Reporting you can argue with.
Most creators are told how things are going. We would rather show the working: the same figures we act on, the reasoning behind them, and what changes as a result. This is the framework every CINQ creator is reported against.
The five questions
Every report answers the same five questions.
Weekly and monthly, in the same order, for every creator. It makes periods comparable and makes it obvious when something is being avoided.
01
What happened
The period's actual performance across audience, subscription, live and commercial activity — the figures as they are, not the flattering slice of them.
02
Why it happened
The cause behind the movement: a channel that scaled, a promotion that worked, a gap in coverage, a change on a platform, a week with less content.
03
What we learned
What the period proved or disproved. A test that failed is reported as clearly as one that worked, because it changes what we do next.
04
What we are doing next
The specific actions CINQ is taking, who owns each one and when it lands. Not intentions — commitments with names against them.
05
What the creator needs to do
The short list of things only the creator can do: content, approvals, availability, decisions. Everything else is our job.
What we hold ourselves to
Build. Monetise. Operate.
The metrics below are the ones we manage towards. We publish the measures, not invented numbers — a creator's actual figures belong to that creator.
Audience acquisition, measured per channel rather than in aggregate.
- Follower growth by channel
- Reach and engagement rate
- Traffic to creator destinations
- Attributed subscribers by source
- Cost and time invested per channel
Commercial performance, reconciled and attributable.
- Gross revenue by stream
- Subscriber growth, churn and rebill rate
- Average revenue per subscriber
- Messaging and campaign sales
- Live revenue per hour
- Take-home after agreed fees and costs
Whether the business behind the creator is actually functioning.
- Content planned versus published
- Approval turnaround time
- Shift coverage and response times
- Quality review scores
- Boundary escalations, logged and closed
- Compliance and rights items outstanding
The rhythm
What a creator actually receives.
All of it lives in CreatorOS, so nothing depends on a message being sent or a screenshot being shared.
Weekly review
A short read on the week: what moved, what is being tested, what needs a decision, and the creator's own action list for the days ahead.
Monthly report
The full five-question report with reconciled financials — gross, agreed fee, approved costs and take-home — alongside channel, subscription, live and messaging performance.
Always on, in CreatorOS
Live performance, statements, the content plan, approvals with an audit trail, documented boundaries and every decision made on the creator's behalf.
On case studies
We publish results when they are real.
CINQ is at founding-roster stage. We will not put invented case studies or borrowed statistics on this website, and we will not publish a creator's performance without their approval. As managed work matures and creators agree to it, verified case studies will appear here.
- No numbers published unless they come from a managed account
- No creator figures shared without that creator's written approval
- Comparable work talked through directly, in a call, in context
- References offered from creators who have agreed to give them
Want to see the reporting in practice?
We will walk you through the framework, the CreatorOS reporting view and comparable work — properly, rather than through a deck of screenshots.